Privacy Policy

Little Forest Flowers (“we” or “us”) is committed to protecting your privacy. Please read this privacy policy (the “Policy”) carefully, as it outlines important information about how we collect, use, and protect your personal data.

This Policy applies to information we collect on thesingaporeflorist.sg and its sub-domains about:
i) visitors to our website (the “Site”); and
ii) individuals who register their emails and/or telephone numbers with us.

1. Information Collected from All Visitors to Our Website
When you visit our Site, we may collect personal data about you. This may include monitoring your usage of the Site through cookies and similar tracking technologies. For example, we may track the number of visits to our Site or the pages you access. This information helps us understand our users and improve our services. Some of this data will be aggregated or statistical, meaning it will not identify you individually. Please refer to the “Our Use of Cookies” section below for more details.

2. Information Collected from Users Who Register Their Emails and/or Telephone Numbers with Us
If you register your email and/or telephone number with us, we may use this information to:
- Send you newsletters, updates, and promotional materials related to our products, services, and events;
- Contact you about products, services, offers, and promotions from our partners or affiliates that we believe may interest you;
- Provide customer support, respond to inquiries, and address any issues you may have;
- Conduct surveys, market research, and gather feedback to enhance our offerings;
- Personalise and optimise your experience on our Site, including targeted advertisements and customised content based on your preferences and behaviour;
- Notify you about important changes to our services, terms, or policies;
- Use your information for internal business purposes, including data analysis, audits, and improving our services;
- Fulfil any legal obligations or respond to lawful requests by public authorities, including to meet national security or law enforcement requirements.

By providing your email and/or telephone number, you consent to receiving communications from us for the purposes outlined above. You acknowledge that your information may be used for a variety of purposes, including marketing, advertising, and enhancing your user experience.

3. Our Use of Cookies
Cookies are text files placed on your computer to collect standard Internet log information and visitor behaviour data. This information is used to track visitor usage of the Site and compile statistical reports on Site activity. For further details about cookies, visit aboutcookies.org or allaboutcookies.org. You can configure your browser to not accept cookies; however, in some cases, this may affect the functionality of certain features on our Site.

4. How We Protect Your Information
We take the security of your personal information seriously. We have implemented appropriate security measures, including the use of security plugins, to protect against unauthorised access and minimise the risk of security breaches on our Site.

5. Access to Your Information and Updating Your Information
Subject to certain exceptions under Singapore’s Personal Data Protection Act 2012 (PDPA), you have the right to request access to the personal data we hold about you. If you would like a copy of this information, please contact us through the webform on this page. A small fee may apply.

To ensure your personal information is accurate and up-to-date, please inform us of any changes to your details by using the contact form on this page. You may also request corrections or ask us to remove inaccurate information.

6. Non-Disclosure
We do not sell, trade, or transfer your personally identifiable information to third parties, except trusted partners who assist us in operating our website, conducting our business, or providing services to you, provided they agree to keep this information confidential. We may also release your information if required to comply with the law, enforce our site policies, or protect our rights and others’ rights, property, or safety. Non-personally identifiable visitor information may be shared with third parties for marketing, advertising, or other purposes.

7. Links to Other Websites
Our Site may contain links to other websites. This privacy policy applies only to our Site, so please review the privacy policies of any other websites you visit.

8. Sale of Business
If Little Forest Flowers’s business is sold or merged with another business, your information may be disclosed to our advisers and the prospective purchasers and their advisers, and passed on to the new owners.

9. Changes to This Privacy Policy
We review our privacy policy regularly. Any changes will be posted on this page and may also be highlighted on other pages of our Site. This policy was last updated on 21 August 2024.

10. How to Contact Us
We welcome your feedback regarding our Site and this privacy policy. If you have any questions or comments, please contact us.

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